In this episode, host Jeff Hannah concludes his interview with exhibition industry legend Larry Kulchawik, author of Trade Shows from One Country to the Next. They discuss some of the biggest mistakes that companies make, how to approach working internationally, some of the most difficult places to work, the most rewarding aspects of the industry, and Larry’s legacy in the global exhibition industry. Trade Shows from One Country to the Next is tailor-made for exhibit managers and event planners who are working across borders. It outlines the venues, top trade shows, rules, regulations, exhibit and cultural differences. It is designed to help you recalculate your strategies and tactics when exhibiting internationally – covering 45 countries. While earning a degree in Design at Southern Illinois University, Larry Kulchawik had the privilege to study under world class designer Buckminster Fuller. Starting as an exhibit designer, Kulchawik has spent the last 43 years making his mark on the exhibit industry globally! Larry has worked for three of the leading exhibit companies in the USA - in design, management and sales - with a focus on international trade show marketing. He served as President of IFES (International Federation of Exposition Services) and as President of EDPA (Experiential Designers and Producers Association). Larry also served on the boards of many industry associations (Center for Exhibit Industry Research (CEIR), Octanorm Service Partner International (OSPI), and the World Trade Center. As president of EDPA he assisted to launch the first master’s degree program in exhibit design at Fashion Institute of Technology (FIT) in New York City; during that time he also led a task force to create an Underwriters Laboratory (aka UL) - Standards for Safety for building trade show exhibits. Larry has been awarded two of the industry’s highest honors - the Hazel Hays Award (given by EDPA), and the Roger Taurant Award (given by IFES) for his contributions to the exhibit industry. This interview was recorded in Naples, Florida. https://www.larrykulchawik.com https://www.linkedin.com/in/larry-kulchawik Email: larrykulchawik@gmail.com Twitter: @LarryKulchawik https://www.facebook.com/Larry-Kulchawik-Consulting www.globalexhibitor.com