In Part 1 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the role that culture plays in designing experiences. They address the question about whether or not there are certain types of profiles who are less likely to engage in an experience versus others. And, they talk about common misconceptions that foreigners have about Americans. Geoff Thatcher is Founder & Chief Creative Officer at Creative Principals. He has a tremendous amount of truly world-class experience – and is a brilliant thinker, writer, and creative director. Geoff believes that experiences are distinguished by great story telling. Geoff spent many years as Executive Creative Director at The Brand Experience. Recent projects include the grand opening of Warner Brothers World Abu Dhabi, a traveling exhibition for the King Abdullah Foundation in Saudi Arabia, a new lobby experience for Palo Alto Networks and new concepts for the executive briefing program at Dell Technologies. Other highlights from his career include his work on the Pan American Games in Rio de Janeiro, the Kaiser Permanente Center for Total Health in Washington, DC, the Lockheed Martin Space Experience Center and Honeywell’s Industrial Safety Customer Experience Center (Shanghai & many other cities). Geoff also served as Creative Director at the Tom Peters Company where he worked with many top industry leaders – and helped to facilitate leadership training within Microsoft, John Deere, Deloitte and The CIA. He also worked for more than seven years as a writer at Jack Rouse Associates (JRA) – where he helped develop many experiences, such as the CNN Studio Tour (Atlanta), and the Battleship Missouri Memorial.  www.creativeprincipals.com @geoffthatcher Geoff Thatcher LinkedIn           www.globalexhibitor.com