This is Part 2 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands.    This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah, you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement. In this episode, Jeff asks Han to differentiate between the Dutch culture and mindset in comparison to other countries in Europe. Han talks about what Americans might not understand when working with the Dutch. They talk about the direct communications style, and the importance of being authentic and genuine. Han emphasizes the importance of booth staff training and what the process generally looks like – involving both pre-show training as well as on-site coaching. He talks about setting goals for the show and how to measure where those goals are met. Han elaborates on how asking the “right” questions is an important step in learning how to engage with people you have never met before. The right questions help to quickly qualify your potential leads and determine where to take the conversation. Han is a firm believer in being bold, taking risks, and stepping out of your comfort zone – which is what it takes in order to be really successful in trade show marketing.   As a side note, Jeff and Han briefly discuss perspectives on the war in Ukraine, as well as how Dutch DJ’s compare to others in the world! You don't want to miss that! Han Leenhouts is an internationally acclaimed author, keynote speaker, trainer, and coach in the trade show industry. Han is the author of Sales & Pepper, a book focused on the best ways to engage with people on the trade show floor, in conjunction with an effective exhibit. He is also the author of Peppertalk 2.0, which is focused on open-ended, thought-provoking questions which can be used to effectively engage with others on the show floor. Han owns Sales & Pepper, a training and coaching firm based in The Netherlands. This interview was recorded live in Las Vegas at the luxurious Mandalay Bay Resort & Casino, with host Jeff Hannah. Please also join us for Part 1 of this interview with Han Leenhouts.   Email: han@salesandpepper.com LinkedIn: https://www.linkedin.com/in/hanleenhouts/ Website: https://salesandpepper.com/ www.globalexhibitor.com