In this episode, host Jeff Hannah interviews Mexican industry globetrotter Alejandro (Alex) Escalante from Guadalajara. Alejandro is part of the family-owned company, Omega Group, where he is involved in sales, project management, logistics, and many other activities. He has worked in many regions of the world, such as Europe, Latin America, and the USA. They discuss cultural, mindset, and industry differences between Mexico and the USA, as well as Mexico and other Latin American countries. Alejandro discusses how to reach Mexican clients, and the importance of building long-term, personal relationships. They discuss the impact that COVID-19 has had on the exhibition industry in Mexico, on the economy there – and how the recovery is progressing. On a personal note, Jeff asks Alex about his years of industry experience, and what he learned working at notable European companies, such as Atelier Damböck in Germany. Alex shares how those cross-cultural work experiences helped to shape his approach to business.   This interview was recorded during EDPA ACCESS 2021 at the The Diplomat Beach Resort Hollywood Curio Collection in Hollywood, Florida with host Jeff Hannah.  Email: aez@omegagroup.com.mx LinkedIn: www.linkedin.com/in/alejandro-escalante-a50394105/ www.omegaexp.com.mx www.globalexhibitor.com