It may be hard to remember, but there was a time when social media was in its infancy. But @alfredo_lewis, Global Ambassador for K18, remembers—and it's because he was among its first early adopters. We talk with Alfredo about what first led him to understand social media's full potential, how social media has evolved from embracing influencers to content creators (and the perceived differences between the two), and how engagement on social media has changed—for better and for worse. What's more, in addition to sharing how K18 supports him and helped give him a platform to reach a broader audience, Alfredo also discusses the future of content creators and how social media has lived up to its potential in serving the hairdressing community.