In this episode, we get to know Kati Whitledge (@katiwhitledge), entrepreneur, salon owner, professional speaker, author and fellow podcaster. She shares her journey of how, as a "thirsty" hairdresser, she was fascinated with business development and why people choose brands or, more importantly, connect with certain types of people. She developed a survey that matches potential clients with hairdressers at her Madison, Wisconsin salon, Be Inspired (@be_inspired_salon). This not only helped her to dramatically increase revenue and retention, but it also led to the creation of her matchmaking software company, Mya (@join_mya). From there she launched the Beyond the Technique podcast to further business advice. Kati shares how you too can build and manage great teams, increase client satisfaction and retention, and grow revenue.