Live from Inside Retail, I'm joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia's leading Digital Marketing Training Agencies, MI Academy. In this weeks episode we're exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people. After the show, join the conversation or simply stay in touch on Facebook or Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab your copy and start reconnecting and communicating with your customer via email. Find it at https://theretailacademy.net/shop/ For more click here