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Steve Tustain – Seeing Germany through British Eyes (Part 2)

Steve Tustain – Seeing Germany through British Eyes (Part 2)

FromThe Global Exhibitor Podcast


Steve Tustain – Seeing Germany through British Eyes (Part 2)

FromThe Global Exhibitor Podcast

ratings:
Length:
25 minutes
Released:
Jul 10, 2019
Format:
Podcast episode

Description

In this episode, host Jeff Hannah interviews Steve Tustain of MDL Expo International GmbH. They discuss the separation between private and professional life in Germany, and building credibility with German colleagues. They discuss the Bavarian (Bayern) region of Germany and how business and mindsets differ there from some other regions of Germany. Steve talks about the looming issue of Brexit, how it might impact the UK as well Europe in general. Steve gives some fantastic advice to exhibit managers and event planners who are planning shows or events in Germany and throughout Europe. Jeff also asks Steve about how he got started in this industry with his background in architecture. Steve Tustain was born in the UK, and studied architecture at The University of Hull in Yorkshire, England. He also studied at the Sheffield Hallam University in the United Kingdom, before moving to Germany. Jeff and Steve had overlapping tenures at Gielissen Interiors & Exhibitions, based in Eindhoven. Steve was based in Germany, where he has lived for more than 20 years now. He has broad global experience and works across multiple industries for many recognized brands. Steve Tustain is currently the Sales Manager for MDL Expo International GmbH, based near Frankfurt. This interview was recorded in Dayton, Ohio. MDL Expo International GmbH Steve Tustain LinkedIn English Steve Tustain LinkedIn Germany Email: steve.tustain@mdl-expo.com The Global Exhibitor
Released:
Jul 10, 2019
Format:
Podcast episode

Titles in the series (43)

This is the podcast designed to help trade show exhibitors succeed internationally, hosted by Jeff Hannah. You will hear perspectives from many of the most experienced international experts in the industry - each with specific areas of focus, covering a broad range of topics including international marketing strategies, cross-cultural engagement challenges, experience design, communication tips, protocol recommendations, negotiation approaches, logistics help, and many others.