In this episode, host Jeff Hannah interviews Scott Wojda, President of Global Creative Group based in the Czech Republic. Jeff interviewed Scott during EuroShop 2020 in Düsseldorf, Germany.   Jeff has a very interesting conversation with Scott about his agency’s approach to storytelling, strategy, creating engagements, and the overall design of exhibitry. Scott has a deep understanding of how to capture peoples’ interest, and a unique approach to translating that into outstanding environments. Growing-up in California, Scott is bilingual and of Czech heritage. He earned a degree in Industrial Design at the highly acclaimed Georgia Institute of Technology in Atlanta. He now lives with his family in the Czech Republic, where his company, Global Creative Group is headquartered. Global Creative Group is a digital event agency with locations in Southern California and in the Czech Republic. Global Creative Group works with brands from around the world to design outstanding exhibits which attract, engage, and tell meaningful stories. This interview was recorded during EuroShop 2020 at the Messe Düsseldorf in Düsseldorf, Germany at the Exhibitor Magazine booth on the show floor. This trade show (EuroShop) was one of the last major trade shows to be held before the COVID-19 Pandemic caused shows globally to be cancelled. EuroShop is the world’s largest trade fair for the retail industry, trade shows and associated sectors. There are over 90,000 attendees at the show, with more than 2,000 exhibitors from 56 countries. Global Creative Group Email: scott@globalcreative.eu LinkedIn: https://www.linkedin.com/in/scottwojda www.globalexhibitor.com