Can an eye-catching museum revitalize a city? The answer might surprise you. Getting the right designer is vital. If you don’t like a painting you can put it away, but if you don’t like a building, you can’t take it down. Why is it important to have the goals of a complex museum project fit in a mantra of a few words? What comes first in museum architecture, practicality or creative genius? Should you choose your designers by design competition? If not, what’s the alternative? What are the three things a designer needs to do, to win a major project? Andy Klemmer (Founder, Paratus Group) joins host Jonathan Alger (Managing Partner, C&G Partners) to reveal “The Real Bilbao Effect”. Along the way: why every architect has a bad building, how $300 per square foot can beat $3,000 per square foot, and why you should always take people to ball games. Talking Points: 1. Words matter2. Helping an owner be a conductor3. Every architect has one bad building4. Good Bilbao Effect vs. Bad Bilbao Effect5. Architecture is practicality first, fun second6. Why you shouldn’t hold a design competition7. Nature, community, service, faith (& other mantras) How to Listen:Apple Podcastshttps://podcasts.apple.com/us/podcast/making-the-museum/id1674901311 Spotifyhttps://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G Everywherehttps://makingthemuseum.transistor.fm/ Guest Bio:Andrew Klemmer established Paratus Group in 1997 to offer specialized consulting for cultural projects involving complex programs, exceptional design, intricate construction, and highly creative global teams. With over thirty years of experience, Andrew assumes a pivotal leadership role in every Paratus project. The genesis of Paratus stems from Andrew's oversight of the expansion of the landmarked Frank Lloyd Wright-designed Solomon R. Guggenheim Museum in 1991 and subsequent involvement in directing the planning and programming of Frank Gehry’s Guggenheim Museum Bilbao in Spain. Paratus uniquely leads in programming, planning, budgeting, design, and construction oversight for cultural institutions, adhering to core principles from project inception to completion. Noteworthy projects include collaborations with renowned architects like Renzo Piano, SANAA, Jean Paul Viguier, and Herzog de Meuron. Andrew is active in the architecture community, contributing as a guest critic, speaker, and advisory panelist. He holds bachelor’s degrees in economics and environmental studies from Bowdoin College.About MtM:Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. This podcast is a project of C&G Partners | Design for Culture. Learn about the firm's creative work at: https://www.cgpartnersllc.com Show Link: Paratus Group: https://www.paratusgroup.com/ MtM Show Contact: https://www.makingthemuseum.com/contacthttps://www.linkedin.com/in/jonathanalgeralger@cgpartnersllc.comhttps://www.cgpartnersllc.com  Newsletter: Like the episode? Try the newsletter. Making the Museum is also a one-minute email on exhibition planning and design for museum leaders, exhibition teams and visitor experience professionals. Subscribe here:https://www.makingthemuseum.com