In this captivating episode of the Business of Architecture podcast, host Rion Willard sits down with the innovative Paul South House, a name synonymous with blending tradition with modernity in the architectural realm. Their discussion unfolds in an unconventional setting, revealing the unexpected avenues through which architecture intersects with the hospitality industry. South House shares enlightening experiences from his dual ventures, providing insights that promise to reshape your understanding of architectural practice and business growth. The conversation delves into strategies for elevating an architectural business, emphasizing the importance of community engagement and the power of creating multifaceted spaces. South House's journey from conceptualizing spaces to executing intricate designs offers a fresh perspective on how architects can broaden their impact beyond traditional boundaries. The episode is sprinkled with actionable advice, subtly guiding listeners on leveraging unique opportunities to enhance their architectural endeavors. Discover how an architect ventured into hospitality, transforming challenges into innovative solutions. Learn the secret to balancing creative passion with business acumen in the architectural world. Uncover the unexpected skill every architect needs to thrive in today's competitive landscape. Find out how a simple change in perspective can open up new avenues for architectural practices. This episode is a treasure trove of wisdom for architects seeking to expand their horizons and for anyone intrigued by the symbiotic relationship between architecture and other creative industries.   To learn more about Paul, visit his: Website: https://www.paulsouthouse.co.uk/ Instagram: https://www.instagram.com/paulsouthousearchitects/ LinkedIn: https://www.linkedin.com/company/20796484/admin/feed/posts/   ► Transcription: https://otter.ai/u/cSoMjSNkfsdDlK4d9Q62ZAZ_Tm0?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!