This week I’m speaking with Jenna Knudsen, the managing principal of CO Architects based in Los Angeles.  Whilst working at CO Architects she has led award-winning, large-scale academic, laboratory and healthcare projects on university and healthcare campuses across the country. Since 1998 apart from a with a brief stint at Rafael Viñoly Architects, she has been with CO Architects and progressed her career from project designer to managing principal. Within both the practice and the profession, Jenna has been a long-time advocate for equal representation, spearheading initiatives to support and encourage women in architecture In this episode we discuss  What it takes to manage a firm into perpetuity  The characteristics of a great leader in 2022 How Co develop new business relationships and moves into new sectors To learn more about Jenna, visit her: Website: https://coarchitects.com/ LinkedIn: https://www.linkedin.com/in/jenna-knudsen-05b30038/ Instagram: https://www.instagram.com/coarchitects/   ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Carpe Diem!