In this insightful episode of the Business of Architecture, host Ryan Willard engages in a thought-provoking discussion on a critical issue facing the architectural industry today. Delving into an eye-opening article from the Architects Journal, Willard shares his unique perspective, shaped by his experience both within and outside the world of architecture. He explores the complex interplay between architects' fees, their value perception, and the broader industry challenges. With a blend of personal anecdotes and professional insights, this episode is not just an analysis but a call to action for professionals in the field. Discover how a shift in perspective can dramatically alter the way architects view their roles and fees. Learn about a key strategy that could revolutionize your approach to pricing and negotiations. Uncover the surprising impact of certain business skills that are often overlooked in the architectural industry. Hear an intriguing comparison that will change how you see the relationship between architecture and other professions. Tune in for an episode that promises to challenge your views and potentially transform your professional approach to architecture.   Link to article: https://www.architectsjournal.co.uk/news/opinion/money-in-architecture-the-value-conundrum   ► Transcription: https://otter.ai/u/Q-oqgnN8FY6mK2SSIWNPbB9mSD8?utm_source=copy_url   ► Feedback? Email us at podcast@businessofarchitecture.com   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to my YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com   Carpe Diem!