Today's episode is a replay from our Business of Architecture UK podcast. It was so great, we wanted to share it here as well. Acrylicize, a multidisciplinary design studio in Hackney, has cornered a niche market which occupies a number of different territories, from fine art and interior design, to architecture. They are masterful at creating brand experience and awareness in corporate and commercial environments. Rion spoke with Global Managing Director, Paul Arad. They discussed the firm's early days, how they found clients, negotiated contracts, and nurtured relationships to grow the business to an international firm with offices in London, New York, and Seattle. They've done this by following principles of developing client relationships, attracting talent, and nurturing a team so talent sticks around for a long time. Enjoy this fascinating conversation and let us know your thoughts.   THIS WEEK'S RESOURCES: Access your free training at: http://SmartPracticeMethod.com/ If you want to speak directly to our advisors, book a call atL https://www.businessofarchitecture.com/call/ Paul's LinkedIn: https://www.linkedin.com/in/paularad/ Acrylicize Website: https://www.acrylicize.com/   ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Carpe Diem!