Is everything “phygital”? Are all our projects now neither physical nor digital, but both? How can a “phygital mindset” lead to better experience design? Exhibition designer and “phygital architect” Alin Tocmacov joins host Jonathan Alger (both partners at C&G Partners) to hash out some key principles, in “8 Ways to Be Phygital”. Stops along the way: magic portals, digital architecture, and that thing about glowing rectangles. Quotable Quotes:“Phygital is a mindset.” “Think beyond the glowing rectangle.” “A site-specific experience is unique by definition.” “Technology shouldn’t be applied to architecture, it should be the architecture.” “Every member of a project team now has to think phygitally.” How to Listen:Subscribe and listen anywhere you get your podcasts. Or start here: https://makingthemuseum.transistor.fm/8 See you there! Warmly,Jonathan - - - - - - - - - - - - -  Guest Bio: Alin Tocmacov, Partner, C&G Partners: Alin is a museum and exhibition designer with more than 25 years’ experience leading multi-disciplinary creative teams for cultural organizations and major nonprofits in Europe, the Middle East, Canada and the United States. He is a partner at C&G Partners, where his projects focus on the “phygital,” the intersection between physical and digital experiences. Originally from Switzerland, Alin has a master’s degree in architecture from the École Polytechnique Fédérale de Lausanne. He is also an adjunct professor in the Spatial Experience Design BFA Program at the FIT School of Art and Design in New York.About:Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. This is a project of C&G Partners | Design for Culture. Learn about the firm's creative work at: https://www.cgpartnersllc.comShow Links: alin@cgpartnersllc.comhttps://www.linkedin.com/in/alintocmacovhttps://www.cgpartnersllc.com - - - - - - - - - - - - - Newsletter:Like the episode? Subscribe to the newsletter! Making the Museum is also a one-minute daily newsletter on exhibition planning for museum leaders, exhibition teams and visitor experience professionals. Learn more, read past editions, and subscribe here: https://www.makingthemuseum.com - - - - - - - - - - - - -