In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including: The Value of Relationships The Product Content Mindset The Point of View Architecture The Trust Exercise - Audit Your Experiences Joe runs through his secrets for content marketing success, including: Building the Base The Content Tilt Acquiring Content Assets Creators over Content Pillar Content Projects The NEW Print Opportunity Email, Email, Email The Content Revenue Model For the full content marketing revenue model, check out our book, Killing Marketing.  Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.