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    PNR 17: Stop Complaining, Content Marketing Is the Phrase

    PNR 17: Stop Complaining, Content Marketing Is the Phrase

    FromThis Old Marketing

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    PNR 17: Stop Complaining, Content Marketing Is the Phrase

    FromThis Old Marketing

    ratings:
    Length:
    59 minutes
    Released:
    Mar 11, 2014
    Format:
    Podcast episode

    Description

    Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'content marketing'.  This week's TOM example: Energy University.
    Released:
    Mar 11, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.