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    PNR 58: Here's What Verizon Should Have Done with SugarString

    PNR 58: Here's What Verizon Should Have Done with SugarString

    FromThis Old Marketing

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    PNR 58: Here's What Verizon Should Have Done with SugarString

    FromThis Old Marketing

    ratings:
    Length:
    63 minutes
    Released:
    Dec 22, 2014
    Format:
    Podcast episode

    Description

    In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Cola. This week's TOM example: Car Talk.
    Released:
    Dec 22, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.