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    PNR 73: Like It or Not, Advertising Is Booming

    PNR 73: Like It or Not, Advertising Is Booming

    FromThis Old Marketing

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    PNR 73: Like It or Not, Advertising Is Booming

    FromThis Old Marketing

    ratings:
    Length:
    60 minutes
    Released:
    Apr 7, 2015
    Format:
    Podcast episode

    Description

    In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming.  Rants and raves include Madmen and the death of publishing.  This week's TOM: Robert Half.
    Released:
    Apr 7, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.