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    PNR 63: Competition for Super Bowl Halftime Attention Is On

    PNR 63: Competition for Super Bowl Halftime Attention Is On

    FromThis Old Marketing

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    PNR 63: Competition for Super Bowl Halftime Attention Is On

    FromThis Old Marketing

    ratings:
    Length:
    54 minutes
    Released:
    Jan 27, 2015
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year.  In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools.  Rants and raves include CMS troubles and a Jon Favreau chat.  This week's TOM example of the week: Jaeger's clothing.
    Released:
    Jan 27, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.