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PNR 34: The Death of Email Has Been Greatly Exaggerated

PNR 34: The Death of Email Has Been Greatly Exaggerated

FromThis Old Marketing


PNR 34: The Death of Email Has Been Greatly Exaggerated

FromThis Old Marketing

ratings:
Length:
54 minutes
Released:
Jul 7, 2014
Format:
Podcast episode

Description

In this episode, Joe and Robert discuss content marketing hitting the big time at HBR.  After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of.  Rants and raves includes a great case study from Newcastle Brown.  This week's #ThisOldMarketing example: Southern Poverty Law Center.
Released:
Jul 7, 2014
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.