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    PNR 55: Why It's Impossible to Scale Native Advertising

    PNR 55: Why It's Impossible to Scale Native Advertising

    FromThis Old Marketing

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    PNR 55: Why It's Impossible to Scale Native Advertising

    FromThis Old Marketing

    ratings:
    Length:
    55 minutes
    Released:
    Dec 2, 2014
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money.  In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials.  After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book.  This week's TOM example: Arla from Sweden.
    Released:
    Dec 2, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.