How do you grow a brand? And what should you be concerned about during various stages of company growth? John Coyle, podcast host of “Modern Commerce,” talks to Daniel about the ins and outs of growing a media company and what considerations you should be taking into account as your brand scales. Then, later they chat about the pros and cons of creating unsponsored content and explain why growing a podcast audience is so challenging. And, prepare to have your minds blown with the marketing hill that John would die on. It’s either a brilliant answer or a skilled attempt at cheating the system— you be the judge!0:00 Intro/Background5:17 What Brands Should Be Doing13:55 When to Grow Your Brand23:16 Unsponsored Content30:00 Growing a Media Property34:10 Organic Growth39:30 Short Form Content45:15 A Hill to Die OnFollow John: Newsletter: https://www.thedivenewsletter.comPodcast: Modern CommerceLinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com