Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen.Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming.Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Sean:LinkedIn: https://www.linkedin.com/in/seanholladay/Twitter: https://twitter.com/seanholladayFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:40 The Launch Of The SpaceStation06:02 Influencer Marketing Past And Present07:31 Ceding Control15:00 The Doritos Campaign17:28 Do Your Homework20:57 The Marketing Hill You’d Die On23:45 Authenticity Versus Promotion27:00 Why You Have To Care29:48 When Engagement Changes Your Life