As the CMO at Planful, Rowan Tonkin is uniquely positioned to discuss one of today’s hottest topics: the gap between sales and marketing. In today’s episode of Make It Happen Monday, John and Rowan explain how a lack of marketing transparency paired with the microanalysis of sales professionals’ performance can drive a wedge between departments and stunt a company’s growth. Rowan provides some valuable guidance for leveraging finances, transparency, and trust to bridge the gap, and the two discuss other issues including budget cuts during hardships, attribution, and personal branding.Ready to overcome the obstacles you face in your career with insight from some of the world’s leading sales professionals? Check out www.jbarrows.com and Make It Happen today.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Connect with Rowan Tonkin on LinkedIn: https://www.linkedin.com/in/rowantonkin/