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112: Transparency in Sales with Todd Caponi

112: Transparency in Sales with Todd Caponi

FromMake It Happen Mondays - B2B Sales Talk with John Barrows


112: Transparency in Sales with Todd Caponi

FromMake It Happen Mondays - B2B Sales Talk with John Barrows

ratings:
Length:
58 minutes
Released:
Aug 26, 2019
Format:
Podcast episode

Description

Author of "The Transparency Sale," Todd Caponi joins us this week to explore transparency in sales. Todd shares an amazing story of how he flipped an entire sales team's approach to selling in B2B by using complete transparency. Highlights include: Transparency in negotiation The SCARF model in sales How to stop hoping the buyer doesn't spot your product's flaws How to handle mentions of competitors with transparency
Released:
Aug 26, 2019
Format:
Podcast episode

Titles in the series (100)

John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.