Brian Will, a seasoned entrepreneur with over 35 years of experience, shares powerful insights on negotiation and overcoming sales objections. Brian's multifaceted background, from military service to business ventures, offers great perspectives on the psychology of sales, strategies to address mistrust, the importance of active listening, and the criticality of preparation. This episode is jam-packed with advanced selling techniques that are crucial for any level of negotiation.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: bit.ly/JBMembershipVisit the HubSpot Website: https://www.hubspot.com/Connect with Brian:Instagram: https://www.instagram.com/thedropoutmm/?igshid=YmMyMTA2M2Y%3D  Linkedin: https://www.linkedin.com/in/brian-will-07823b6/  Youtube: https://www.youtube.com/channel/UCxoxEUCYLFWi90uRiEuW09A  Website: https://brianwillmedia.com/