Join Jake and Gino in this engaging episode of the Jake and Gino Podcast as they interview entrepreneur and bestselling author, Brian Will. With a journey that took him from high school dropout to successful businessman, Brian shares invaluable insights about overcoming obstacles, the power of sales, and the art of negotiation. Discover the transformative principles behind Brian's books and learn how trust, clear communication, and understanding your customer can revolutionize your sales approach. With topics ranging from entrepreneurship and personal development to sales strategy, this episode is a goldmine for aspiring entrepreneurs, business enthusiasts, and those eager to refine their sales tactics. Don't miss out on Brian's wisdom from his 35-year business journey. Check out our podcast now! #entrepreneurship #sales #negotiation #businessstrategy #personaldevelopment Brian WIll's Info: Website: https://brianwillmedia.com Youtube: https://youtube.com/@theforcemm Podcast: https://open.spotify.com/show/6DYwVB9TxlQBjNaChlr2lc Highlights: 00:00 - Intro 01:41 - About Brian Will 03:40 - Brian's First A-HA Moment 05:43 - Brian Discusses Difference Between Self Employed and Business Owner 07:09 - Should Business Owners think of the Exit Upon Entry? 09:55 - The 4 Personalities Explained 14:35 - Sales is the Sustinance of the Company 19:27 - Negotiation 22:13 - Lessons In Brian Will's Book "The Dropout" 26:44 - Brian Will's Tips on Scaling 31:17 - Brian Will's Best Habit for Success 32:31 - Book's Brian Reccomends 33:34 - Brian Talks about his New Book 34:34 - Brian Talks about His New Book "the DropOut" 37:08 - Where To Buy the Book? 37:26 - Gino Wraps it Up   Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) https://jakeandgino.com/mentorship About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/