We are living in unprecedented times and uncharted waters. There is no better time than now to lead your sales conversations with empathy, kindness, sensitivity, and transparency. Ralph Barsi runs the global inside sales team at Tray.io and he joined us this week to share how his team has taken this opportunity to stop, recenter and get back to really caring about the person on the other side. This is an important discussion for salespeople to learn how to lead conversations with empathy and add value without being disingenuous. In this episode, you’ll learn: How to be empathetic and translate it into your messaging How to add enough value in your sales conversations so you have a seat at the table How salespeople can take on a leadership role while working from home