Shawn Finder, CEO & Co-Founder of Autoklose joins me to talk about: Meaningful personalizationHow sales reps can use impressions to their advantage and gain familiarity with their prospects  Using endorsements to gain the attention of your prospect Why I still leave voicemails Professional persistence vs annoying persistence  Earning time with your prospects If you press a button to start a campaign - you did not send 200 emails Persona vs personal driven messaging