Sales is EVERYTHING in Business - How to Win at the Game of Sales - Part 2 This episode, part two of a series on vital sales fundamentals for business owners, dives deep into essential sales skills and strategies. Hosted by Brian Gearin, featuring expert Sean O'Shaughnessy, they explore effective communication in sales, focusing on the importance of listening and asking open-ended questions to understand clients' problems fully. Building relationships and trust are emphasized as critical for convincing potential clients that a service or product can solve their problems. Negotiation techniques are discussed, highlighting the significance of not rushing sales and understanding when to hold firm on pricing. The episode stresses empathy, trust-building, and asking the right questions as keys to successful sales, proposing that sales are about solving problems, not pushing products.   What we discuss with Sean: + The Art of Building Trust Through Empathy + Validation and Guarantee: Cementing the Trust + Maximizing Customer Reviews for Business Growth + Crafting Effective Customer Reviews + The Power of Visual Testimonials + Expanding Your Review Strategy Beyond Google and Facebook + Harnessing Client Referrals and Testimonials for B2B Success + Negotiation Techniques for Sales Success + Advanced Negotiation Strategies and Value Exchange   Be sure to come back for parts 3 and 4. And make sure to check out part 1 if you missed it!   Thank you Sean! To connect with Sean on Linkedin, click here. To check out Sean's website, click here.   Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Sean, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.