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How to do PR for B2B: Driving Awareness, Thought Leadership AND Leads

How to do PR for B2B: Driving Awareness, Thought Leadership AND Leads

FromSales Pipeline Radio


How to do PR for B2B: Driving Awareness, Thought Leadership AND Leads

FromSales Pipeline Radio

ratings:
Length:
27 minutes
Released:
Jan 24, 2018
Format:
Podcast episode

Description


For a transcription of this episode, check out the Heinz Marketing Blog on 2/5.
Our guest is Ryan Bonnici, CMO at G2 Crowd.
I’m super impressed with how effective G2 Crowd lists have been, both the overall top XXX lists by segment as well as the metro area lists.  We'll talk about Ryan's approach to B2B PR, how that impacts sales pipeline (directly and indirectly).  Check it out and learn more about G2 Crowd here.
More about Ryan:
► Incredibly passionate, self-directed and confident senior executive leader with fortified marketing, management and organizational skills evidenced by ongoing customer, partner and team success.

► Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth.
Released:
Jan 24, 2018
Format:
Podcast episode

Titles in the series (100)

We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.