16 min listen
Ep. 295 | A Powerful Tool for Account Growth and Revenue Generation
Ep. 295 | A Powerful Tool for Account Growth and Revenue Generation
ratings:
Length:
26 minutes
Released:
Mar 18, 2022
Format:
Podcast episode
Description
This episode of Sunny Side Up features Gary Hurry, international marketing director for the global analytics giant IRI. Over the past year, he has instituted cross-department alignment around account-based marketing (ABM), yielding great results. Previously marketing lead at Thomson Reuters, he has a strong track record driving major revenue growth within B2B and B2C brands. Gary is an innovator and visionary who shares his passion for implementing and optimizing commercially successful ABM systems for marketing purposes and equally as a demonstrable engine of growth through the identification of leads, retention, and expansion of business. He also offers up some recommended reading and advice for marketing leaders interested in the step-by-step process entailed in rolling out an ABM initiative.
Connect Gary Hurry | Follow us on LinkedIn
Connect Gary Hurry | Follow us on LinkedIn
Released:
Mar 18, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 5 | Be open about your failures by Sunny Side Up Podcast