In this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis. Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and describes the different types of characters during a crisis.The four different characters in a story:VictimVillainHeroGuideFind out more about Jon Morrison at:https://getclearsites.com/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Raitis of Printful here: https://podcasts.apple.com/ca/podcast/ep-58-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline