In this episode, Luis Baez, a sales enablement strategist and consultant, shares his journey from growing up in poverty in the South Bronx to becoming a successful sales leader and entrepreneur. Luis discusses the role models and books that inspired him, the challenges he faced in pursuing education, and his transition into sales. He emphasizes the importance of leadership development and creating a positive culture in sales teams. Luis also highlights the need for purpose-driven companies and shares his experience of bad buying experience that shaped his approach to sales. To connect with Luis, visit his website or LinkedIn profile. In this episode, Luis Báez discusses his Flex and Flourish Academy training, where he shares his Sales and Leadership Playbooks. He covers topics such as persuasion, guiding through hesitation, building high-performing teams, and influencing culture.TakeawaysEmbrace the power of storytelling and find inspiration from unlikely sources.Overcome challenges and pursue education to create a better future.Develop leadership skills and create a positive culture in sales teams.Be the change you want to see in the sales industry.Chapters00:00 Introduction and Background02:22 Inspiration from Superheroes and the New York Public Library05:12 Climbing Out of Poverty and Pursuing Education09:05 Transition from College to Law School12:31 Discovering Sales as a Career Path15:39 Lessons Learned as a Sales Leader19:14 The Importance of Leadership Development23:13 Developing Empathy and Creating a Positive Culture30:24 Transition to Entrepreneurship35:31 Working with Purpose-Driven Companies37:38- Impact of a Bad Buying Experience39:37- Be the Change You Want to See39:45- Conclusion and Contact Information39:52- Flex and Flourish AcademyConnect With LuisLinkedIn- linkedin.com/in/baezluisWebsite- LuisBaez.com Connect with WesleyneLinkedIn- linkedin.com/in/wesleyne  Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en Tiktok- https://www.tiktok.com/@thewesleynewhittaker Facebook - https://www.facebook.com/transformedsales  Youtube- www.youtube.com/@wesleynewhittaker Twitter - https://x.com/wesleyne  Website- TransformedSales.com   Email- email...podcast@transformedsales.com