In this episode, Cynthia Zenti shares her journey in sales, starting at the age of 13 and selling over $1 billion in cumulative revenue. She emphasizes the importance of understanding the purpose of selling and how it can help people. Cynthia discusses the need for salespeople to step outside of themselves and empathize with their customers, detaching emotionally from the sale. She also highlights the significance of creating a safe space for diversity, equity, and inclusion in the workplace. Cynthia shares her experiences in transforming company culture and the impact of being impeccable with your word. She concludes by discussing the influential people in her life and how to connect with her.TakeawaysUnderstanding the purpose of selling is crucial in helping people and making a difference in their lives.Salespeople need to step outside of themselves and empathize with their customers, focusing on their needs and goals.Creating a safe space for diversity, equity, and inclusion in the workplace is essential for fostering growth and performance.Being impeccable with your word and taking ownership as a leader can have a significant impact on team performance and engagement.Chapters00:00 Introduction and Background01:02 Starting in Sales at 1302:29 Lessons from Early Sales Experience03:27 Teaching the Purpose of Selling05:14 Stepping Outside of Yourself in Sales06:51 Detaching Emotionally from the Sale07:21 Career Progression in Sales08:24 Dealing with Imposter Syndrome09:49 Creating a Safe Space for Diversity, Equity, and Inclusion17:35 Transforming Company Culture23:49 Incorporating Diversity, Equity, and Inclusion in Sales31:36 Influential People in Cynthia's Life34:43 How to Connect with CynthiaConnect With CynthiaLinkedIn- linkedin.com/in/cynthiazentiConnect With WesleyneLinkedIn- linkedin.com/in/wesleyne  Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en Tiktok- https://www.tiktok.com/@thewesleynewhittaker Facebook - https://www.facebook.com/transformedsales  Youtube- www.youtube.com/@wesleynewhittaker Twitter - https://x.com/wesleyne  Website- TransformedSales.com   Email- email...podcast@transformedsales.com