Knowing how to communicate and position your business during the best of times can be tough, let alone during an unprecedented global crisis. In the final episode of The Go-To: Special Edition, we discuss how to authentically communicate your value to connect with your customers with Chitra Anand, an advisor to high-growth tech companies. Then, with Taylor Loren, Director of Content Marketing at Later, we discuss crafting a narrative on social media and learn some practical tips for staying relevant online. Finding and delivering your value is essential when communicating during times of adversity, let’s dive in and see what we uncover.
*The Special Edition workbook and website are currently being updated! Visit theforum.ca for more information on the Resilience Program starting June 2021.