Marketing is undeniably an essential part of the business. It reaches potential clients and enriches your entire business. However, cracking into this specific process is not as easy as carrying a sign saying, “We’re here.” It’s about getting deep into building connections and relationships in order to reach goals. Business marketing mentor Tom Poland is the author of the book called Leadsology®: The Science of Being in Demand. He talks about how to generate leads through effective marketing where the means align with the client’s goal, putting forward the importance of listening to what the client really wants because failing to do so will only lead to inconsistent results. He also touches on the necessary aspects like LinkedIn and Facebook marketing, contracts, volumes, and outsourcing.
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