In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179 Rumors: Is Apple Going To Buy Apple http://markets.businessinsider.com/news/stocks/apple-seen-as-disney-buyer-by-wall-street-malone-2017-3-1001866926-1001866926 Netflix Has A Billion Dollar New Business That It’s Starting To Explore http://www.businessinsider.com/netflix-merchandise-revenue-2017-4 Six Strategic Lessons For Publishers Moving Beyond The Articlehttps://www.themediabriefing.com/article/six-strategic-lessons-for-publishers-moving-beyond-the-article   Rant/Rave http://www.adweek.com/agencyspy/heres-the-problem-with-that-content-studio-you-just-built/129188   https://velocitypartners.com/resources/the-new-media-message/#/   THIS OLD MARKETING - MINT https://blog.kissmetrics.com/how-mint-grew/ https://contently.com/strategist/2015/03/23/how-mint-turned-content-into-a-big-business/