Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting.  Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b 5 US Media Trends To Keep An Eye On https://www.themediabriefing.com/article/five-u-s-media-trends-to-keep-an-eye-on Edison Research Releases Social Sharing In The Mobile World Reporthttp://www.edisonresearch.com/social-sharing-mobile-world/ EPISODE SPONSOR - BRIGHTCOVE Get the "Science of Social Video" download today: http://cmi.media/pnr185 RANTS AND RAVES https://www.newswhip.com/2017/05/reactive-storytelling-reebok/ http://adage.com/article/digital/google-moves-kill-click-attribution-sf-event/309129/ http://www.cnn.com/2017/05/26/europe/walkers-wave-twitter-campaign-disaster-trnd/ https://www.themediabriefing.com/article/airbnb-hearst-partnership-airbnbmag