46 min listen
PNR 126: The Seduction of Rented Land
ratings:
Length:
61 minutes
Released:
Apr 11, 2016
Format:
Podcast episode
Description
In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content. In addition, Medium offers "instaCMS" and goes into the software business. Rented land? We aren't quite sure. Prevention drops all print ads and Mashable restructures. Rants and raves include SheKnows Media and Audible offering podcasts. This week's TOM Example: The General Magazine.
This week's story links:
Facebook Will Start Offering Branded Contenthttps://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufipaired withhttp://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/Making Medium More Powerful For Publishershttps://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsdPaired With…. https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgwPrevention Magazine Takes Radical Step: No Print Adshttp://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328paired withMashable Announces Personnel Shifts and Job Cutshttp://www.nytimes.com/2016/04/08/business/media/mashable-announces-personnel-shifts-and-job-cuts.html?smid=fb-share&_r=0This Week's Sponsor - GoToWebinarDownload "Targeting the Right Audience with Your Webinar" http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://www.verticalmeasures.com/content-marketing-2/why-your-content-marketing-agency-is-failing-you-040716/http://www.adweek.com/news/advertising-branding/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527
Joehttp://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts
THIS OLD MARKETINGThe General Magazinehttps://en.wikipedia.org/wiki/The_General_(magazine)
This week's story links:
Facebook Will Start Offering Branded Contenthttps://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufipaired withhttp://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/Making Medium More Powerful For Publishershttps://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsdPaired With…. https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgwPrevention Magazine Takes Radical Step: No Print Adshttp://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328paired withMashable Announces Personnel Shifts and Job Cutshttp://www.nytimes.com/2016/04/08/business/media/mashable-announces-personnel-shifts-and-job-cuts.html?smid=fb-share&_r=0This Week's Sponsor - GoToWebinarDownload "Targeting the Right Audience with Your Webinar" http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://www.verticalmeasures.com/content-marketing-2/why-your-content-marketing-agency-is-failing-you-040716/http://www.adweek.com/news/advertising-branding/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527
Joehttp://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts
THIS OLD MARKETINGThe General Magazinehttps://en.wikipedia.org/wiki/The_General_(magazine)
Released:
Apr 11, 2016
Format:
Podcast episode
Titles in the series (100)
PNR 6: The Content Marketing Predictions Show: Content Marketing with Pulizzi and Rose by This Old Marketing