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PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

FromThis Old Marketing


PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

FromThis Old Marketing

ratings:
Length:
63 minutes
Released:
Feb 9, 2016
Format:
Podcast episode

Description

In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons.  Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form.  This week's TOM example: Foley Engines.
What $5 Million Can Buy In Digital Mediahttp://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/

Gary Vaynerchuk Gets Into The Publishing Businesshttp://digiday.com/agencies/gary-vaynerchuk-gets-publishing-business/
LinkedIn Ditches Bizo Integration http://www.cmswire.com/digital-marketing/why-linkedin-dumped-a-175m-martech-acquisition/
Wall Street Journal Removes LinkedIn Sharing Button http://www.pubexec.com/post/wsj-removes-linkedin-button-b2b-media-might/
SPONSOR
AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-studyRANTS AND RAVESRoberthttp://www.marketingjournal.org/scaling-trust-marketing-in-a-new-key-an-interview-with-john-hagel-iii/
 
Joehttps://blog.bufferapp.com/grow-an-email-list-question-mark?utm_campaign=weekly_digest_week_2016W05_dormant_test_control
 
TOM  

http://www.foleyengines.com
 
Released:
Feb 9, 2016
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.