38 min listen
PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo
PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo
ratings:
Length:
63 minutes
Released:
Feb 9, 2016
Format:
Podcast episode
Description
In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons. Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form. This week's TOM example: Foley Engines.
What $5 Million Can Buy In Digital Mediahttp://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/
Gary Vaynerchuk Gets Into The Publishing Businesshttp://digiday.com/agencies/gary-vaynerchuk-gets-publishing-business/
LinkedIn Ditches Bizo Integration http://www.cmswire.com/digital-marketing/why-linkedin-dumped-a-175m-martech-acquisition/
Wall Street Journal Removes LinkedIn Sharing Button http://www.pubexec.com/post/wsj-removes-linkedin-button-b2b-media-might/
SPONSOR
AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-studyRANTS AND RAVESRoberthttp://www.marketingjournal.org/scaling-trust-marketing-in-a-new-key-an-interview-with-john-hagel-iii/
Joehttps://blog.bufferapp.com/grow-an-email-list-question-mark?utm_campaign=weekly_digest_week_2016W05_dormant_test_control
TOM
http://www.foleyengines.com
What $5 Million Can Buy In Digital Mediahttp://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/
Gary Vaynerchuk Gets Into The Publishing Businesshttp://digiday.com/agencies/gary-vaynerchuk-gets-publishing-business/
LinkedIn Ditches Bizo Integration http://www.cmswire.com/digital-marketing/why-linkedin-dumped-a-175m-martech-acquisition/
Wall Street Journal Removes LinkedIn Sharing Button http://www.pubexec.com/post/wsj-removes-linkedin-button-b2b-media-might/
SPONSOR
AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-studyRANTS AND RAVESRoberthttp://www.marketingjournal.org/scaling-trust-marketing-in-a-new-key-an-interview-with-john-hagel-iii/
Joehttps://blog.bufferapp.com/grow-an-email-list-question-mark?utm_campaign=weekly_digest_week_2016W05_dormant_test_control
TOM
http://www.foleyengines.com
Released:
Feb 9, 2016
Format:
Podcast episode
Titles in the series (100)
PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine: Content Marketing with Joe Pulizzi and Robert Rose by This Old Marketing