38 min listen
PNR 192: No, Not Everyone Should Do Content Marketing
PNR 192: No, Not Everyone Should Do Content Marketing
ratings:
Length:
60 minutes
Released:
Jul 18, 2017
Format:
Podcast episode
Description
Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS. This week's story links: Online Publishers Try Reducing Ads to Boost Revenue https://www.wsj.com/articles/online-publishers-try-reducing-ads-to-boost-revenue-1499940061 Fender Strums Up Demand With Guitar Lessons http://brandchannel.com/2017/07/10/fender-play-071017/ The Hack: Having a Media Company Mentality https://medium.com/@garyvee/the-hack-having-a-media-company-mentality-53d66a2e8207 SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com RANTS AND RAVEShttps://www.mediapost.com/publications/article/304043/programmatic-buying-declines-12-in-q1.html? http://adage.com/article/agency-news/deloitte-s-heat-wins-john-hancock-manulife-global-creative/309746/ THIS OLD MARKETING - UBS https://www.unlimited.world/ https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/
Released:
Jul 18, 2017
Format:
Podcast episode
Titles in the series (100)
PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine: Content Marketing with Joe Pulizzi and Robert Rose by This Old Marketing