Uncommon's Nils Leonard and Mother London's Katie Mackay-Sinclair talk to Brittaney Kiefer about what creative work stood out and creative companies have adapted in this pandemic-hit year (14:40). They are candid about how the creative process has been helped and hindered by home-working, how brands with purpose had effective messaging during the pandemic, and what lies in store for 2021.Omar and Campaign editor-in-chief Gideon Spanier discuss the latest industry news, including Dentsu announcing another major round of job cuts and latest forecasts that the UK ad market will 'only' shrink by 4% this year (02:20).Plus Sarah Salter, head of innovation at Wavemaker, reveals what she will look out for as chair of the judging panel for the upcoming Campaign Tech Awards (44.30).- Leonard: "This country in particular is going to need to find its venom and its again, because we’re lost. The creative industries are going to see a renaissance like we’ve never had."- Mackay-Sinclair: "The Microsoft Sam montage of ‘all Covid ads look all the same' is the best reflection of what happens when everything is conditional and everyone is crippled by fear." This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group