28 min listen
39: KFC's mashups with Walkers and Pizza Hut + building your network despite lockdown
FromCampaign podcast
39: KFC's mashups with Walkers and Pizza Hut + building your network despite lockdown
FromCampaign podcast
ratings:
Length:
56 minutes
Released:
Feb 18, 2021
Format:
Podcast episode
Description
Omar and Brittaney take a closer look at two KFC brand collaborations that launched within days of each other - Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What's KFC up to and do all brands win equally when marketing together?Then Brittaney chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide How to Build It under Stormy’s publishing imprint #Merky Books. They get into how people starting out in advertising can build their network despite social distancing and how brands can market with purpose authentically.
Running order (links to stories on Campaign's website):2:30 KFC and Walkers "It makes sense" (in-house) / Pizza Hut "KFC popcorn chicken pizza" (Iris)9:15 Halifax "It's a people thing" (New Commercial Arts)15:00 Habito "The road to completion" (Uncommon Creative Studio)18:15 Interview with Niran Vinod and Damola TimeyinThis episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.Want to ask us a question or respond to what you've heard? Please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group
Running order (links to stories on Campaign's website):2:30 KFC and Walkers "It makes sense" (in-house) / Pizza Hut "KFC popcorn chicken pizza" (Iris)9:15 Halifax "It's a people thing" (New Commercial Arts)15:00 Habito "The road to completion" (Uncommon Creative Studio)18:15 Interview with Niran Vinod and Damola TimeyinThis episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.Want to ask us a question or respond to what you've heard? Please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group
Released:
Feb 18, 2021
Format:
Podcast episode
Titles in the series (100)
1: Transformation: The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers. #1: Campaign's global editor Claire Beale talks transformation with AMV BBDO's Rosie Arnold & Uncommon's Nils Leonard. by Campaign podcast