36 min listen
News: Apple's 'Crush' ad | PG Tips brand refresh | Pick of the Week
FromCampaign podcast
ratings:
Length:
19 minutes
Released:
May 14, 2024
Format:
Podcast episode
Description
It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.Further reading:The creative backlash against Apple 'Crush' missed the pointOMD UK head of strategy departs for sustainability startupHavas Media Network sets up digital centre of excellence and appoints Paul Bland as leaderWPP chief exec Mark Read targeted by deepfake scammersPeroni Nastro Azzurro launches global creative reviewWilliam Hill to place bets on T&Pm as creative agency Hosted on Acast. See acast.com/privacy for more information.
Released:
May 14, 2024
Format:
Podcast episode
Titles in the series (100)
A year after adblockalypse: A year after Apple said it would allow ad-blocking extensions on Safari, has the adblockalypse taken hold? City AM's digital editor Emma Haslett and the IAB's Steve Chester join. by Campaign podcast