36 min listen
37: Becoming creative 'factories' and ditching line managers
FromCampaign podcast
ratings:
Length:
54 minutes
Released:
Feb 4, 2021
Format:
Podcast episode
Description
Campaign magazine duo Omar and Brittaney discuss three very different ad campaigns this week: Pornhub's sustainability messaging, Pringle's tie-up with a video game franchise, and EE's support for teachers during Covid-19.They also take a closer look at Wonderhood Studios' chief creative officer Aidan McClure's revelation that the agency is being run "like a factory" in order to increase wellbeing. Then Jellyfish's Rob Pierre tells Omar about how the pandemic has impacted the digital marketing agency group, having just begun a global expansion fuelled by investment from French company Firmalac. Pierre firmly believes work should be like a "hobby", which in practice has meant getting rid of line managers and using a mathematical formula to calculate employees' pay. Running order (links to ads on Campaign's site):02:00 Pornhub "Sexstainability" (in-house)10:30 Pringles "Meet zombie Frank" (Grey)14:30 EE "A message for teachers" (Saatchi & Saatchi)18:00 Should creative companies be more like factories?26:00 Rob Pierre interviewThis episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.Listener feedback - please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group
Released:
Feb 4, 2021
Format:
Podcast episode
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