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37: Becoming creative 'factories' and ditching line managers

37: Becoming creative 'factories' and ditching line managers

FromCampaign podcast


37: Becoming creative 'factories' and ditching line managers

FromCampaign podcast

ratings:
Length:
54 minutes
Released:
Feb 4, 2021
Format:
Podcast episode

Description


Campaign magazine duo Omar and Brittaney discuss three very different ad campaigns this week: Pornhub's sustainability messaging, Pringle's tie-up with a video game franchise, and EE's support for teachers during Covid-19.They also take a closer look at Wonderhood Studios' chief creative officer Aidan McClure's revelation that the agency is being run "like a factory" in order to increase wellbeing.  Then Jellyfish's Rob Pierre tells Omar about how the pandemic has impacted the digital marketing agency group, having just begun a global expansion fuelled by investment from French company Firmalac. Pierre firmly believes work should be like a "hobby", which in practice has meant getting rid of line managers and using a mathematical formula to calculate employees' pay. Running order (links to ads on Campaign's site):02:00 Pornhub "Sexstainability" (in-house)10:30 Pringles "Meet zombie Frank" (Grey)14:30 EE "A message for teachers" (Saatchi & Saatchi)18:00 Should creative companies be more like factories?26:00 Rob Pierre interviewThis episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.Listener feedback - please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group
Released:
Feb 4, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. The podcast is hosted by Campaign's media and technology editor Omar Oakes. Read more at http://www.campaignlive.co.uk/resources/podcasts