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40: Can therapy save an agency's broken client relationship?

40: Can therapy save an agency's broken client relationship?

FromCampaign podcast


40: Can therapy save an agency's broken client relationship?

FromCampaign podcast

ratings:
Length:
38 minutes
Released:
Feb 25, 2021
Format:
Podcast episode

Description

Omar and Brittaney discuss Adil Ray's TV roadblock campaign to encourage ethnic-minority people to take the Covid-19 vaccine. Why it is necessary and is using the biggest broadcast media channels enough to reach a diverse audience?Read Brittaney's feature for more.  They also get into Tommee Tippee's attempt at getting real about breastfeeding and how the TV advertising industry seems to be in "experimentation" and "collaboration" modes.Then Paul Cowan talks to Omar about his consultancy work with agencies to fix broken client relationships, how more training is needed for account management, and what lies at the root of common problems that develop all too often.Cowan is about to launch a new book "Connecting with Clients", which comes out next month. Before becoming a consultant and psychotherapist he founded Cowan Kemsley Taylor and was group account director for Saatchi & Saatchi.Running order (links to stories on Campaign's website):2:30 "#TakeTheVaccine" (Engine) 9:00 Tommee Tippee "The boob life" (Manifest)14:30 What we learned from the TV Advertising Summit17:00 Paul Cowan interviewThis episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.Want to ask us a question or respond to what you've heard? Please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group
Released:
Feb 25, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. The podcast is hosted by Campaign's media and technology editor Omar Oakes. Read more at http://www.campaignlive.co.uk/resources/podcasts