In this episode of the Ad Nerds Podcast, host Spanky shares news and insights from the advertising industry. YouTube announced new advertising formats for its short-form video platform, Shorts. WPP, the agency holding company, is embracing generative AI in advertising. Small businesses can create impactful advertising campaigns using user-generated content, social media platforms, and DIY video tools. Teleflora's new Mother's Day campaign uses user-generated content to capture the emotion of parenthood. Liquid Death is disrupting the beverage industry with its edgy marketing, packaging, and smart social media strategy. Jim Beam is launching a new global ad campaign to celebrate the energy and confidence that comes from being connected with others.
Key Moments


YouTube Announces New Advertising Format for Short Form Video Platform, Shorts. (1:10)
Generative AI in advertising isn’t going anywhere. (2:43)
How to create a UGC ad that captures the emotion of life's moments. (5:56)
Liquid Death is taking the beverage industry by storm with its edgy marketing packaging and smart social media strategy. (9:07)
Jim Beam Launches New Global Ad Campaign. (15:59)


Links

YouTube BREAKING NEWS: https://www.adweek.com/programmatic/youtube-kicks-off-newfronts-with-new-shorts-ad-formats/
https://www.adexchanger.com/agencies/wpp-does-not-fear-generative-ai/
Teleflora's Mother's Day Campaign: https://www.teleflora.com/the-hardest-part
Liquid Death: https://liquiddeath.com/
Jim Beam's "People Are Good For You" Campaign: https://adage.com/article/cmo-strategy/jim-beam-reveals-new-look-campaign-featuring-sweet-caroline/2387281



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