In this episode of the Ad Nerds podcast, Spanky shares some interesting news from the advertising industry. Twitter is no longer an independent company after merging with a shell firm, and Brian Cox is set to star in a new campaign for Direct TV. The United States Golf Association (USGA) is trying to diversify its appeal and has chosen new agencies to work with. Contextual targeting is also making a comeback in the ad world. Spanky also talks about how companies are now hiring fractional executives for part-time work across various roles.

Key moments:

Twitter's merger with a shell firm (1:32)
Brian Cox's new campaign for Direct TV (2:53) https://www.adweek.com/brand-marketing/brian-coxs-new-gig-is-being-overly-direct-for-directv/
The USGA's new agencies (6:21)
Contextual targeting's comeback (7:58) https://videoweek.com/2023/04/11/how-technology-is-making-contextual-targeting-possible/
The trend of hiring fractional executives (10:50)


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